Client Overview
Kabhi-B is a popular online bakery brand offering a wide variety of cakes, pastries, breads, and snacks. Known for its freshness and fast delivery, Kabhi-B serves customers across multiple cities in India. While the brand had already built a strong offline presence, it sought to expand its reach through digital channels and establish itself as a dominant player in the competitive online bakery space.
The Problem
Despite having an attractive product lineup and a functional website, Kabhi-B was struggling to attract organic traffic. Their online visibility was largely dependent on paid advertising and direct visits, leaving a significant gap in capturing organic searches from potential customers looking for bakery products online.
In particular, Kabhi-B was missing out on opportunities in the local delivery market—a critical segment for bakeries operating in multiple cities. The brand needed a robust, long-term SEO solution to grow its organic reach, improve keyword rankings, and drive sales without over-relying on paid campaigns.
The Challenges
At the start of our engagement, Kabhi-B’s website was facing several SEO hurdles. Organic visibility was low, with most of their target keywords ranking outside of the top 10 positions in search results, resulting in limited page-one presence. Key product and category pages were under-optimized, lacking SEO-friendly metadata and strategic keyword targeting.
From a technical standpoint, the site suffered from slow loading speeds, broken links, and crawl inefficiencies that were hampering indexation and discoverability. In addition, keyword cannibalization was a persistent issue, as multiple pages competed for the same search terms, causing confusion for search engines. Moreover, the website lacked a localized SEO strategy, which meant it was not ranking well for location-specific queries—despite operating several delivery hubs in different cities.
Our SEO Strategy
To address these challenges, we developed and implemented a comprehensive 3-month SEO campaign, structured with a clear roadmap and supported by weekly performance tracking. Our work began with a thorough technical SEO audit, which helped us identify and resolve key issues affecting performance, including page speed optimization, mobile usability enhancements, crawl error resolution, and elimination of duplicate content. We also improved the site’s architecture, making it easier for search engines to crawl and understand the content hierarchy.
Next, we conducted in-depth keyword research to uncover high-intent search terms that were local and product-specific. Each keyword was strategically mapped to relevant pages to avoid cannibalization and to enhance content targeting. On-page optimization efforts included rewriting meta titles and descriptions, restructuring header tags, improving internal linking, and ensuring each key page was aligned with one primary keyword. This not only improved page relevance but also boosted the click-through rate (CTR) in search results.
To further support keyword visibility and user engagement, we refreshed outdated content and added new pages focused on long-tail queries such as “eggless birthday cake delivery” and “midnight cake delivery near me.” This content strategy enabled us to attract niche search traffic and enhance Kabhi-B’s topical authority in the bakery space.
Throughout the campaign, we monitored performance using tools like Google Search Console, allowing us to analyze impressions, clicks, and average keyword positions. Regular weekly reviews ensured that we could pivot and fine-tune our strategy based on real-time data.
The Results
In just three months, the SEO campaign delivered impactful and measurable results. Kabhi-B achieved over 6,750 organic clicks and recorded a total of 323,000 impressions in Google Search. The website’s average click-through rate (CTR) improved to 2.1%, and the average position across key queries rose to 16, up from well below the top 10. These improvements significantly boosted Kabhi-B’s online visibility and helped the brand tap into a consistent stream of organic traffic.
Conclusion
Our SEO campaign enabled Kabhi-B to transition from a low-visibility player to a rising force in search engine rankings. By resolving technical issues, optimizing content, and implementing a keyword-driven strategy tailored to both product and location-based searches, we helped the brand attract thousands of new visitors organically. This sustainable approach has laid a strong foundation for Kabhi-B’s continued digital growth in the competitive online bakery market.
