Goal
The primary goal for Prodcrowd’s PPC campaign was to build strong brand visibility in the increasingly competitive AI landscape. As an emerging player, Prodcrowd needed to introduce its services to a wider audience while simultaneously attracting qualified traffic to its website. In addition to general awareness, the campaign aimed to direct visitors to key landing pages focused on service offerings and demo bookings. With a relatively modest budget, it was essential that the campaign not only delivered reach but also efficiency in terms of cost-per-click and relevance of traffic.
Challenges
One of the main challenges was operating in a niche that is both highly technical and fiercely competitive. The AI industry is filled with well-established players who dominate paid search and display placements, often with large advertising budgets. As a new advertiser, Prodcrowd lacked historical campaign data, which made initial optimization more complex. Another significant challenge was identifying and narrowing down the right audience segments. Since AI solutions can serve a broad array of industries, it was critical to target the users who were not just curious about AI, but actively seeking implementation services. Additionally, because the campaign was focused on awareness rather than direct conversions, measuring success required a strategy that prioritized engagement metrics and funnel performance.
Solution
To overcome these challenges, a comprehensive advertising strategy was developed and executed, centered around Google Ads. The campaign utilized a combination of Performance Max and Search campaigns to strike a balance between high-volume impressions and high-intent clicks. Messaging was crafted to communicate authority, innovation, and tangible business outcomes, with headlines and descriptions highlighting Prodcrowd’s ability to deliver custom-built AI tools that solve real-world business problems.
Results
Over a span of just over three months, the campaign delivered impressive results on a limited budget. Prodcrowd recorded over 6,500 high-quality clicks and more than 539,000 impressions, significantly expanding the brand’s visibility within its target market. Despite operating in a competitive space, the campaign achieved an exceptionally low average cost-per-click of just $0.13, enabling broad reach without compromising budget control. The click-through rate remained consistently strong, indicating relevance and resonance with the targeted audience. Most importantly, the traffic generated helped Prodcrowd build a pipeline of engaged users, laying the foundation for future remarketing and conversion campaigns focused on demo bookings and consultations.
If you’re an AI company or a tech startup looking to scale your digital presence without burning through your budget, Prodcrowd’s success proves that it’s possible to achieve powerful results with the right strategy in place. Whether you’re launching your first PPC campaign or need help optimizing your current performance, our team can help you design and execute a high-impact advertising strategy that aligns with your goals.
